An image I crafted to practice my compositing skills. 3DS-Max 2017 and Photoshop
A Sketch-Up model of a town home rendered using 3-D max, V-Ray and photo-shop.
ISLATE wanted a lobby that was creative and inspired the people who walked through it but also felt sophisticated and grown up. Part of a series, this image was created all 3-D with a little post-work in photo-shop.
Here is a concert stage I visualized for a marketing firm for 2018 tournament. Tried to show it at night with all lights flashing for drama.
A close-up of the stage from drone view. 3ds max / Photoshop
Board 2 of 2. Here is a presentation for an architectural design competition. Using 2 different blocks we construct a city sized skyscraper complete with a lake, surrounding parks and elevated green zones. I really pushed myself to render the buildings well and push the post process to make them shine.
Board 1 of 2. Here is a presentation for an architectural design competition. Using 2 different blocks we construct a city sized skyscraper complete with a lake, surrounding parks and elevated green zones. I really pushed myself to render the buildings well and push the post process to make them shine.
Here is an Arch-Viz rendering I did for a competition. It too many layers in photo-shop to achieve the look. If you are interested in how I crafted this image just look on my process page.
Many types of building companies need illustrations in order to help move a sale along. This 3-D computer illustration of a steel building showcases how even the most simple of structures can be made to look their best.
My new client (2015) sent me this job and it was really fun to illustrate. Projects like this reinforce the idea that creativity is key to a successful design.
This classic Tudor style house was a remodel that needed an image both for the city approval and the large on-site sign informing neighbors of the coming changes.
Crafted as part of a series exploring the design possibilities that fall outside of the usual parameters, this image was meant to inspire the designers on the project on the idea of bringing the jungle indoors. Elements like trees, waterfalls, emerald canopies and a water pond tie the space together.
Here is an environment design which include interactive kiosks, a conference room and a reception area all leveraged to communicate one message of "the Cloud". A good example of a complete presentation.
I had to take a flat ad and make it 3-D. I made all the texture first and then crafted the individual elements in 3-D making sure they fit and still resembled the original ad.
A good example of a case stack presentation. These are made by the hundreds and sent out all over the U.S and more.
After working together for so long EQ and JMD really have the modular thing down. This display that is up for this award has all the elements of a good design.
Using custom elements combined with a stock cabinetry system gave this design a custom look while keeping the parts manageable for assembly and shipping.
A composite presentation image that combines the main view, an isometric and a floor plan all on the same plate making it easier for the presenter.
A classic example of a 20' x 20' being broken down into both an 10' x 20' and a 10' x 10' out of the same components from the 20' x 20'
Even small spaces can be made to be inviting as this small 10x10 illustrates with a unique shape and back wall mimicking the shape of the companies logo.
This one was great because the rules of the show allowed for this great sweeping arc projecting up above attendees heads. This makes for an attention grabbing display that's hard not to notice.
Here is a project I crafted to sharpen my product rendering skills. These wine bottles and grapes are all 3D done in 3-D studio max with some photoshop post to clean it up and help the details.
This rendering took a while. I had to model and texture everything from scratch right down to the individual stitching.
This was a fun project to help an endowment organization raise awareness and generate leads. I made the shape language skew young because of target market.
An example of a full range of branding for one company from small bottle neckers to large custom window displays and store environments.
Here is a proposal that illustrates how it would be possible to re-configure a display to accommodate a different number of cases depending on the store footprint available.
Here is an interesting project. The city of Denver wants a piece that communicates all the new development coming to Brighton Blvd and to do it in a way that reflects the aesthetic of the neighborhood.
When crafting a window I try to imply a larger or "implied" space. This window feels like the park is just beyond the table and continues on into the distance.
Good design maximizes resources as this 20'x30' island exhibit illuminates. The creative illustrates how the pieces that make up the larger 20'x30' can be re-configured into two smaller exhibits (a 10'x10' & 10'x20') so that two shows can happen at the same time thereby maximizing selling potential.
A really great example of the same components re-configured to accomplish 5 different sizes and floor plans. This is a solid program that will get the most out of every dollar invested.
A front and side view like this requires modeling and texturing everything in 3-D.
A 10'x20' back wall exhibit is the most common size of display. Finding unique shapes through iteration and exploration pays off in the end helping to grab the viewers attention and set the exhibitor apart from the competition.
Here are some examples of the same imagery branded onto many different items. Communicating the lighting is important when rendering wall signage, bottle glorifiers or sconces as illustrated here.
I try to give my images an excitement and a feeling of motion or activity. This nighttime image set at dusk takes advantage of the drama of the sunset and the exterior illumination together.
Kiosk Design is its own animal. Attention must be paid to the entire visual experience 360 Degrees around the kiosk. Unser racing was glad to accept this design that captured the essence of the racing experience while providing a video demo and ample space for sales literature.
Lighting is everything in a window display and this window takes advantage of the latest lighting technologies. With LED light ribbons circling around the glory bottle and the pedestals, the window seems to move and explode out of the space.
Sometimes there is not a lot of space available so one must take advantage of all the space elements to maximize visual interest. Using the foreground, mid-ground and back wall together combine to trick the eye the window is deeper than it really is.
Here is an illustration helping to communicate what a bar would look like if wrapped entirely with just one brand temporarily. The goal is to provide as much visibility as possible while being a cohesive thought.
Elements of a window should support the main goals of the branding but be practical in their construction to minimize cost. Here just a few elements fill out the entire space and demonstrate a good use of the economy of scale.
Case stacks are an effective way to to showcase certain brands in creative ways. Here are some examples of some in-store case stacks for beverage companies being creative with the brand identity.
A 20'x30' Island Exhibit Design. Rendered using 3-D Max, Illustrator and photo-shop showcases the towers set a blaze with indirect LED lighting. Special attention to detail helps this presentation effectively communicate the subtle textures and laminates used to create an exciting environment.
An old study served as the inspiration for this window. Attention to the small details helps complete and fill out this display while complimenting the showcased product
Pole toppers are very popular way to successfully bring attention to labels without taking up any floor space. Usually employed by beverage companies to capture unused advertising space, these small displays usually sit above a group of cases stacked together and pack a creative punch.
Here is a model and 3-D Print of a 3-D brain puzzle I did for Mark Boulding's new project "boulding blocks". This will part of a series we are developing. It was really fun optimizing the model for print making it as hollow as possible which also made it incredibly light.
Here is an animation/commercial I did for Mark Boulding's new project of brain puzzles named boulding blocks. 3D-max/adobe premier.
Here is an example of how important it is to keep a display bright in order to grab attention. The bright yellow frame-out and complimentary blue pop out against the building demanding attention.
I enjoy working at all scales. Here is an example of a product illustration for a bottle glorifier. Communicating how the light travels through the glass rods was fun to get right.
This window in New York City has all the elements a good window should have. The space is filled but not cluttered and the attention is where it needs to be. On the product. The viewers eye has time to rest before moving onto the next area revealing a measured and comfortable viewing experience.
The holidays and window displays go hand in hand. Making a window give the feeling of warmth and comfort can be tricky. A small diorama eluding to the cold silence of winter would make viewers want to go inside and sit by the fire.
An example of a mobile marketing design and illustration communicating vehicle graphics and the fold out mobile display designed for rural areas.
Here is a concept for a make-up counter that needed to knock down and be mobile as well. A grey scale color scheme helps the product up top pop off the and be seen.
Here is an illustration that was made by combining two concepts into one. A center light box is flanked by two kiosks with floating objects in the mid-ground and vinyl on the glass completes the window
An example of how to brand a bar with giant graphics wraps, stand offs and VDC's.
Here is an environment illustration I crafted from scratch using 3-D Max and photo-shop. I have a a detailed step by step on how I did this on my process page.
I did this image recently getting to know the new version of my software (3DS-Max 2017). I was thinking of a village that gets flooded so much they need to live in houses that can just float off the stilts when needed. Took about 6 hours.